Ahmed is a Libyan man who is educated and well known for his passionate for the good change. He uses internet and watch TV everyday. Both of them provide educational material on how to change for the good behavior. However, Ahmed still does the things that he used to do every day, such as crossing the red light while driving. He knows it’s wrong, but he keeps crossing it every time. In general, Ahmed is not a bad guy, but he keeps doing the bad habit every time.
Isn’t odd? Many Libyans are the same. How we change Ahmed? How we make him follow the rules everyday?
The Golden Circle
Watching the great TEDx talk by Simon Sienk on “How great leaders inspire actions,” he inspired me on how we could embody the good behavior for ever. Even though he’s talking about the leaders of the business world, but we could apply his idea to our conscious. Let me explain his point first:
His theory is called The Golden Circle. It’s basically the three common questions, What, How, and Why. His idea is that most of companies think of their products as WHAT it is ; HOW we created; and WHY we created. So, Imagine the processes as a circle from outside to inside.
Simon idea is to reverse the order of communication. We should start with why first, how, and then what. The why starts with our believe of something that we change for it.
I believe of changing my people. I believe of the idea of waking up and realizing your reality. I launched this blog because I believe in something, not just creating a blog. Creating this blog is not the reason, it’s just the WHAT. The Why is all the purpose. I believe of conveying my thoughts to other people through this Blog.
If Ahmed finds his WHY, before getting to What, he could fulfilled his life with good behavior. If everyone finds his WHY, we can change Libya to a better place.
The old way to motivate people by rewarding them on good behavior, and punch them on bad behavior is not working anymore. Libya today faces this issue. There’s no powerful government to reward and punch people. Therefore, people like Ahmed will do things just to satisfy their desires. For example, crossing the red light and the reward is getting faster.
On Contrary, Powerful leaders, parents, teachers, or governments, don’t use the old reward/punishment strategy. They inspire others. They install the good behavior in people . So, people do the good things, not because waiting for reward or because what other want, but because they believe it is good. The key word here is BELIEVE.
If we take the Golden Circle and overlay it on the human brain, as shown in this diagram:
The outside part of the brain (the WHAT level) is responsible for rational and analytical thoughts. We can understand complicated things.
The middle side of the brain (the HOW level) is responsible for emotional activity, trust, loyalty, and feeling.
The inside part (the WHY level) is responsible for behavior and decision making.
If we communicate from outside in, people can understand complicated information, such as facts and benefits.
Eventually, to change people, we have to target the inner side first by making them believe in what is rightful for them and their country. We should start with the WHY he/she must change. Then moving to HOW he/she will change. Then to WHAT to be. This processes should start from inside out. By doing this, we make the change that last for long time.